How to build your own NFT community

Want to learn more about how to create your own NFT community to succeed in the NFTs space? We tell you everything in this guide.

May 9, 2022

Are you new to the world of non-fungible tokens (NFTs) or perhaps an artist, collector or enthusiast? Then you should join an NFT community, or at least create one, where most NFT creators will learn from each other, engage and share ideas. With social media channels such as Twitter, Telegram, or Discord, ... etc. NFT enthusiasts invest time, collaborate, support and purchase each other's artwork and other NFT projects.

Popular NFT projects such as Cryptopunks, Axie Infinity, Bored Ape Yacht Club, ... are getting international attention because of the strong NFT communities they have built around them for some time now. How can you create your own NFT community to succeed in the NFT space as well? This guide will give you an overview of best practices to implement.

What is an NFT community?

At AirNFTs, we think of an NFT community as a collection of different brands and fans. Ideally, a brand can include anyone who creates NFTs. Whether it's NFT artists, sports organizations, celebrities, NFT enthusiasts, real estate companies, Web3 developers, or event organizers, anyone can start creating their NFT style.

In other words, an NFT community is a group of people who actively create, collect, buy, sell and discuss an NFT project. A "Creator" is one who mints his or her digital artwork or NFT project on an NFT marketplace such as AirNFTs. A "Collector" is one who buys and holds the NFT to participate in the community. Most NFT communities are usually built in online venues such as Twitter, Discord, Reddit, Telegram, the metaverse, etc.

Keep in mind though that building an NFT community is difficult because you have to do a lot of different things before you get there, but on AirNFTs, we make it easy for you. All you have to do is create a profile, which exposes you to thousands of people and visitors on our NFT marketplace.

Why should you create an NFT community?

Spending a lot of money on marketing is no longer effective; instead, it is extremely important to build an NFT community from the beginning. Not only does a strong community lay the foundation for successful NFT projects, but it can also generate a buzz that builds support and brings additional traffic to your projects. To back up this claim, Bitcoin and many other cryptocurrency and NFT projects such as Bored Ape, Doodles, Degen Ape or the MekaVerse never had a marketing budget, but they have had a dedicated community that has believed in their purpose and supported them throughout history. So many other projects did not attract the community. 

The key to attracting participants, NFT artists and builders is to make your project beneficial to you and them as a community. Let your roadmap and vision reflect that you care about your audience. Give them something they want. With NFTs, if nobody contributes, the project dies and your (and everyone else's) NFT is worthless.

How to get started?

Let's look at the essential steps to create your own NFT community:

1. Define your NFT target audience

Your target audience should be the first thing you consider when creating your NFT community. These are the fans you want to attract with your NFT concept ideas and interact with online. People are attracted to NFT projects because of their story, their voice and their vision. Furthermore, you can also create a strong NFT community via AirNFTs. We give you the opportunity to share your NFTs with numerous users on our NFT marketplace

2. Create a vision & roadmap for your community

Next, you will need to create a vision or roadmap for your community. Your roadmap will serve as a driving force to get people to join the community, beyond the NFT art you make. Are you an NFT community that shares NFT information/news? How about a community that exchanges NFT art with each other? Maybe you all support your favorite basketball team by creating NFTs. Having a clear vision that appeals to your target audience, makes it easier to connect with your fans.

3. Choose your channel

Choose a social channel that best fits your NFT community. Twitter is great for sending short messages, making NFT announcements, and quickly interacting with others. Reddit and Telegram allow for more open discussion and community support. If you are new to NFTs, Discord is a good option to consider. Originally a gaming platform, Discord has evolved into a larger space that includes the NFT community.

Note that if you want to be a leading NFT community, you may need to use as many online avenues as you can manage. This is not a prerequisite for building a community in general, but it's always helpful to cast as wide a net as possible.

Finally, never forget to benchmark those who have been successful in the NFT industry by following their socials. Popular Twitter accounts with successful projects in the NFT space include Binance NFT, Rarible, OpenSea, and AirNFTs to name a few.

4. Engage with your community

As you begin to build your community, don't forget to hold "Ask Me Anything" (AMA) sessions to engage with your audience. This will give your NFT project a voice, as the audience will believe that the project is run by an authentic person or team.

5. Create partnerships with promising projects in the space

By partnering with well-known companies in the NFT industry, you will attract the attention of a wider audience. They will bring your community and ideas together. 

Where to start exploring?

The best way to discover NFT communities is to follow hashtags like #NFTCommunity, #NFT, #NFTartists and #NFTcollectors. Follow closely and participate in social media conversations about NFTs and other digital assets. When the NFT community wants to speak up in the comments of your blog or social posts, go a step further and respond personally. This creates engagement with your community.

Closing thoughts on How to build your own NFT community

Building an NFT community won't happen overnight, there will be uncertainties along the way, but making sure you follow your vision and roadmap, promote your users' NFTs, and be an ambassador for your own community is a great way to get there!

Wondering how to get started with your community via AirNFTs? Follow these three steps:

  1. Create your profile, and mint at least one NFT,
  2. Get verified,
  3. Start creating collections on our NFT marketplace.

To stay on top of best practices in the NFT space, keep an eye on our blog and socials.